Press releases are often used by companies, organizations and prominent individuals to announce new developments or address issues.
Press releases are usually targeted at the general public, journalists and media houses and this is why it’s very important that a press release is well thought out, created and delivered. Overall, the goal of every press release is to get results; positive results.
Therefore, this article shares how to write a press release that gets results. We’re going to share great tips that will help you create the perfect press release.
However, just before we get into that, let’s be clear on what a press release is. The section below gives a generally accepted definition of a press release.
What is a Press Release?
A press release is a written statement by an institution that provides information to the public and media about occasions, goods or services, new products, or other noteworthy news.
It is intended to build interest in what your business has to offer by utilizing language and information that editors and journalists find interesting.
Press releases are typically released by businesses, governmental bodies, nonprofit organizations, or private individuals to announce the launch of a recent product or service, an occasion, or a development like a merger, new employee, or change in management.
Tips on How To write a Press Release That Gets Results
This section shares some helpful tips that can help you to create a great press release.
1. Create an attention-grabbing headline
This structure can help you increase your chances of receiving a response when creating a press release. Additionally, it gives you a platform to tell your story and raises the likelihood that it will be covered by the media.
Therefore, you want to develop a compelling headline that conveys the article’s topic and entices people to continue reading.
2. Deliver Necessary Information without delay.
A press release’s opening sentence should give readers a brief overview of the event’s setting. Although there aren’t many examples of effective press releases for events, it’s not required to concentrate on a single form of message.
The five Ws; who, what, when, where, and why should be included in the introduction section since they provide the writer with all the pertinent information.
- Who is the subject of the news?
- What is happening?
- When will it take place?
- Where is this happening?
- What makes your news noteworthy?
When you incorporate this, you’ll be off to a good start and keep readers and other journalists hooked.
3. Be Straightforwardness and Direct
Value over volume is a key principle to keep in mind whenever you’re generating material. Keep your press release succinct and direct. Long texts take up a lot of time to read, so be sure everything you write is pertinent and helpful.
In your opening paragraph, be succinct and informative while getting right to the point. Give just enough information in the news release’s body; you can go into greater depth afterwards.
It’s also important to keep in mind that your text should not contain repetitions. Avoid making the same point repeatedly in an attempt to fill the silence. Be aware of the language you use and the organization of your text. What you want to say and how you want to say it should be crystal obvious to you.
4. Give Extra Background Information or context.
Give the rest of the story’s important details after the introduction, ranking them according to importance. Make it explicit and simple.
Don’t give a detailed account of everything that you know, instead, just describe the acts you or the organization you represent take and the reasons behind them.
5. Be Sincere and Unbiased.
A press release declaring your good or service is “the best” won’t really amuse general readers and even journalists.
Be cautious with flowery language unless you’re alerting them about an award that supports the claim. If unsure, just state the facts.
6. Include Compelling and Pertinent quotations
In order to save time on looking for and coordinating with important personnel during the material preparation stage, it is worthwhile to choose quotations in advance. It is crucial to choose professionals who can inform the target audience in a helpful manner.
The quote ought to be succinct and instructive because it is a distinct section of the article but yet it completes the main idea.
Overall, make quotes independent and connect them to the event because quotes from media sources are frequently taken out of context.
7. Put a Standard Summary of Your Company at the end of press releases.
Boilerplate language should always be verified for accuracy before being sent out with any updates. It provides a succinct summary of your company and is comparable to the material on a website’s “About” page.
8. Give Statistics
Statistics and professional judgment are effective tools to increase the credibility of your statement. Don’t forget to incorporate facts and numbers because they help you make your point by providing concrete examples.
However, don’t overuse statistics while adding value or increasing their persuasiveness to your writing. Remain pertinent.
9. Ensure You incorporate an effective call to action
For readers to take the intended action, your press release must contain a call to action (CTA). The reader is given direction and instruction through CTAs, which motivates them to interact with your company.
A well-designed CTA can be essential for both increasing website traffic and boosting revenues. So, give your readers a final push by letting them know how to interact with you.
10. Check Your Work Before Sending
You should make sure that the press release is error-free before sending it. Check again for any typos, spelling problems, and grammar blunders and make sure your material contains no extraneous words or sentences.
One silly mistake could ruin the success of an entire press conference so you want to be very cautious.
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This article has discussed quite extensively how to write an effective press release that gets results in 2023. A press release can either bring positive results and draw positive feedback from the public or can receive backlash or no reaction at all.
So, if you want your press release to get you the results you want, then you must follow the tips shared in this article.
If you have any more questions, please share them with us in the comments section.
How Long Should a Press Release be 2023?
Most news releases are brief and ideally, are one page that contains 400–500 words. Your press release needs to be brief and only include important information.
What are the Best Words to Use in a press release?
Free, new, and best are the three phrases that work best when drafting a news release and headline. All people understand the meanings. Some of the finest headline phrases for blogs include startling, intellectual, scientific, and critical.
What is the best time to issue a press release?
It should be sent between 10 am and 2 pm.
The most suitable time to submit a press release is between 10 am and 2 pm, when editors typically access one-third of their inboxes. Open rates between 6 and 10 am fall to 20.5%, indicating that early mornings are less productive.
What are the subtitles on a press release?
The subtitle refers to the material immediately below the headline. Simply put, the subtitle is extra title information that clarifies the news value of your press release.
What do you put at the end of a press release?
In a press release, three pound marks (###), situated above the boilerplate or beneath the body copy, let the media know that there is no more copy to be published.
How many paragraphs should a press release have?
Press releases should have a minimum of three paragraphs, which includes the introduction, any necessary body paragraphs, and a conclusion that restates or summarizes your key points.
How many quotes should be in a press release?
One or two quotes maximum should be the basic rule of thumb. The main purpose of quotes in a press release is straightforward: to clarify your news hook and to boost the visibility of your business.
Who is the target audience of a press release?
Journalists and publishers are the press release’s main target audience, while some organizations also post press releases to their own websites for public viewing.