Most people are yet to get over the extinction of Google Reader in July 2013, and so, are stuck trying to figure out how to subscribe to a blog, especially their favorite ones.
If you are one of such people, this article is for you!
You no longer have to struggle to keep up with blogs or go through the hassle of frequently checking if there’s something new since you can easily click over and read on the actual site once the link is sent directly to the inbox you use to receive the blog’s feed – frequently updated content.
Keep reading to find out.
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How To Subscribe To A Blog In Simple Ways
Whether you’ve never subscribed to a blog before, or have subscribed to several ones but are looking for a new place to do it, this guide is for you.
Having said that, we are going to be looking at two ways through which you can subscribe to a blog, and they are:
1. Through a feed reader.
2. Through Emails.
Subscribe To A Blog Via Feed Reader – What You Should Know
As I earlier stated, you can subscribe to a blog by using a secondary feed-reading client like Google Reader.
However, Google Reader has become obsolete, and so you may be wondering where to move your blog feeds.
I strongly recommend Feedly, and this is because it has a user-friendly interface, and incredibly performs its function.
That being said, follow the steps below to see how to use it.
Step 1: If you open Feedly, the first screen you will see says if you already use Google Reader, click on “Connect to Google Reader.”
Interestingly, once you click on this, your feeds should have migrated. effortlessly!
Step 2: If you’re a new subscriber who just wants to subscribe to feeds, create an account.
Step 3: Start subscribing by clicking the magnifying glass icon on the right side, and then add a blog.
Step 4: Click on the plus sign close to the blog’s feed, and it’ll ask you what to name the feed and where to put it.
Congratulations! you just subscribed to a blog successfully.
Note that you can customize your feed to help you according to your mood and what you’re after thereby arranging it according to topics.
Additionally, you can read all your blog subscriptions at once by clicking on the name of your folder or better still, you can toggle each folder, found in the left sidebar, and you’ll see all your subscriptions listed individually.
It may also interest you to know that Feedly has an incredible mobile app that enables you to read your favorite blogs in order of publication or by your folders.
Subscribe To A Blog Via Email – What You Should Know
Another way to subscribe to a blog is through Email, especially if you don’t want to undergo the managing of a second inbox because opting for this route will bring your favorite blogs to your email inbox, and you can check it from there.
It may also interest you to know that you can create filters and tags to send all your subscriptions to a file and bypass your inbox depending on your email client.
This gives you the opportunity to customize your feed reader by creating a lineup of feeds in one place.
How To Gain Blog Subscribers – Best Solution
If you have a blog, and have been providing consistent, meaningful blog content, then take in these additional tips as they will help gain and keep subscribers.
1. Ensure Your Subscribe Button Is Easy To Find.
You don’t need a prophet to tell you that an accessible subscribe button is one of the keys to getting more blog or newsletter subscribers.
This is to say that you have to be intentional about making it visible as having a subscribe button is just not enough.
To achieve this, select an ideal location for your subscribe button either at the top-right portion of a blog, where most people’s eyes naturally go, or as a call to action at the bottom of the page.
Furthermore, you can have the subscribe icon pop-up asking them to subscribe before leaving your page.
2. Offer An Incentive For Subscribing.
Of course, nobody rejects gifts, so it only makes sense that you offer an incentive though it mustn’t be a spectacular offer.
Something as simple as a free e-book is considered enough incentive in exchange for their email address.
Another incentive you can offer is a 10% discount on products and exclusive access to other items, and at the mention of access to other items, they would be encouraged to sign up else they’ll feel like they’re missing out.
3. Create A Dedicated Subscription Landing Page.
To avoid getting your visitors confused about where to subscribe, especially if you promote your blog or newsletter via email, social media or a website, use a link that sends visitors to a dedicated landing page.
4. Make Your Content Easy To Read.
Readability is another factor that can’t be neglected when looking to gain more subscribers.
You must keep in mind that people are constantly in search of content they can swiftly skim yet derive valuable information from.
Having said that, space out your articles by putting them in paragraphs, and consider white space – the space around the text so as to make it look appealing to the eye.
Having said that, make use of simple English, and keep your article concise, and straight to the point.
5. Leverage Social Proof To Draw More Subscribers.
Lastly, take advantage of social proof to gain more subscribers, if you have any.
It’s simple – show prospective subscribers how many people already subscribed to your content as this will prompt them to join the crowd.
Furthermore, it gives them the impression that your blog or newsletter is popular because you are dishing out relevant contents, so they’re reassured of getting value.
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Simple Mistakes To Avoid When Trying To Increase Your Subscribers
In a bid to gain more subscribers, there are certain Don’ts we should endeavor to avoid so as not to lose out completely.
1. Don’t give false information about the content or the frequency of your posts, and avoid posting outdated content
2. Don’t upload a pop-up subscription banner that is big enough to cover the screen before your post loads
3. Don’t put up new content inconsistently, and avoid general views or common sense advice that readers can find anywhere
4. Don’t fail to make your blog or newsletter mobile-friendly
5. Don’t interrupt your post content persistently with several subscription requests, and endeavor to let them know why they should subscribe.
6. Don’t upload poor-quality images or error-riddled writing
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I bet you now know how to subscribe to a blog as doing so is an easy way to keep up with the most recent posts, and thankfully, it’s free.
Aside from the feed reader I mentioned, there are other ones like BlogLovin’, however, note that this is my personal opinion, and be rest assured that my recommendations are without bias.
Having said that, do you have further questions, do share with me in the comment section.