Getting website users to sign up for your emails is undoubtedly a strategic way to ensure that your brand remains at the top of their minds, and so to achieve this, you may want to know how to add an Email subscription to your WordPress Site.
However, you need the right plugin to seamlessly create a WordPress email subscription.
Having said that, this article will serve as a guide on what to do and how to get this done.
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Why You Should Add Email Subscription To Your WordPress Site
Irrespective of the type of business you do, email marketing is crucial as it converts your casual visitors to loyal audiences by building on their initial interest through targeted campaigns.
Additionally, growing a WordPress newsletter is an avenue to keep in touch with your existing audience, update them on recent happenings, and with the right communication strategy, there’s a good chance they’ll bring value for your business.
Other benefits of using your WordPress email list include:
– Communicating With Each Contact Directly
You will agree with me that email allows you to directly communicate with your audience on a personal level.
This means that unlike other channels like social media, your message to them feels more personal.
– Ability To Be More Targeted With your campaigns
The data obtained from building an Email list is very useful as it offers you adequate information about your audience ranging from how they signed up which gives you an idea of what attracted them first to how they interact with your emails which helps you know what contents to send to a particular contact, and what not to send.
How To Choose The Appropriate WordPress Email Subscription Plugin
Plugins are necessary when collecting email signups on your website for creating your opt-in forms and capturing subscriber details, and thankfully, there are numerous free plugins that make it easy to add email subscription to your website.
In this section, we will be discussing how to choose the appropriate one for your site, however, note that this depends majorly on the functionality you’re looking for.
Having said that, we recommend Sendinblue as it is all encompassing, offering an all-in-one solution for your WordPress email marketing., and also has a tool for creating subscription forms that you can then easily add to your site.
Interestingly, it is completely free, and allows users to create unlimited forms and store as many subscribers as they want at no additional cost.
Other important features include:
1. Captcha protection for forms
2. Multi-list subscription so contacts can choose what emails they want to receive
3. Customizable success and error messages on forms
4. Automated confirmation and double opt-in emails for subscribers
Aside from the aforementioned features, Sendinblue offers users access to their amazing email marketing software which includes:
5. Email creation that allows you to design intriguing emails with the drag-and-drop editor or use one of their over 40 templates.
6. Contact segmentation divides your list on the basis of subscriber details thereby targeting the right people with your campaigns.
7. Automation helps to set up emails prompted by specific conditions, including notifications when you publish a new blog post.
8. Campaign analytics keep track of performance including open and click rates, and by doing so, you will understand how subscribers interact with your emails better.
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How To Add Email Subscription To Your WordPress Site Using the Sendinblue Plugin
Having set up your Sendinblue account, the Sendinblue’s plugin enables you to set up WordPress email subscribe forms, and this can be done in five simple steps listed and explained below:
1. Install Sendinblue WordPress plugin
The essence of installing Sendinblue’s free WordPress email subscription plugin on your website is to enable you to create signup forms directly from your dashboard and incorporate them into your site content, and the steps below will do justice to that:
Step 1: Log into your WordPress dashboard as an administrator.
Step 2; Go to “Plugins” in the sidebar menu, then “Add New”.
Step 3: Search “Sendinblue” to find the plugin “Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue”.
Step 4: Click “Install Now”, then “Activate”.
Click on the Sendinblue plugin tab which should by now, be found in the sidebar menu of your WordPress dashboard to complete the set up.
Having connected the plugin to your Sendinblue account, subscriber details collected through your forms will sync with your selected Sendinblue contact lists.
2. Create Your Contact List In Sendinblue
The next step is to create the list you want to add contacts to, and to achieve this, follow the instructions below:
Step 1: Go to the “Contacts” tab in your Sendinblue account.
Step 2: Select “Lists” from the sidebar and click the “Add a new list” button.
Step: Give your list a name and click the button to create your list.
You will notice that your lists will automatically have columns known as contact attributes, for data like the contact name and email.
The choice is up to you to decide other information you may want to collect from subscribers when they sign up, and if you decide to do this, then include more attributes of your choice.
Interestingly, any attributes you set up will be used as fields in your WordPress email signup forms.
3. Create Your Email Subscription Form In WordPress
It’s important for you to note that creating an effective form is very necessary as it helps to convert your website visitors into subscribers.
Thankfully, Sendinblue’s plugin offers an effective tool that will help you build your own custom forms directly from your WordPress dashboard with ease.
The steps involved are as follow:
Step 1: Go to “Forms” and click “Add New Form”.
Step 2: You will be taken to the form builder where you can give your form a name before editing the setup and design.
It may also interest you to know that the builder features a HTML editor tailor-made for customizing your form, however, if you’re not familiar with code, you can use the options below the HTML editor to easily add elements.
All thanks to the preview box that allows you to see any edits in real time.
Furthermore, go to the “Form Style” section to choose either the default styling that depends on your WordPress theme or custom CSS to determine the look of your form.
How To Add Fields To Your Form
Recall that I earlier stated that aside from the fields for name and email included in your fault by default, you can add more fields such as gender or location depending on your needs.
The aim of doing this is to enable you personalize your email campaigns for subscribers, however, while at it, ensure that you keep your form as simple as possible.
That being said, to add a field to your form;
Step 1: From the dropdown in the “Add a new field” section, select the important attributes you need.
Step 2: Options will pop up for editing the field text, as well as choosing if a field should be required. Complete the field information, and click on the “Add to form” button.
Furthermore, there are sections aside from the form fields for adding other elements including:
– Multi-list subscription that gives subscribers the opportunity to choose their interests or preferences and then, they will be added to a corresponding email list.
– Captcha to serve as a protection to your form so as to prevent spambot signups.
4. Finish The Form Setup
Having completed the form design, the next thing to work on is to decide what happens after someone signs up to your website because it’s important that you make a good first impression .
Sendinblue’s WordPress forms tool has different options that you can opt for, and they include:
– Redirect To URL
Selecting this option means that after subscribers fill out the form, they will be taken to a webpage.
Just paste the URL of your desired page, such as a dedicated success or thank you page you’ve created to get this done.
In case a need to edit the text for success and error messages on the form arises, just go to the “Confirmation message” settings.
– Send A Confirmation Email
Consider this email to be an acknowledgement to let them know that they’ve successfully signed up to your list.
You don’t have to stress yourself preparing one as Sendinblue provides a default template for this message, however, you can still go to the “Templates” section of your Sendinblue account to create yours.
Customizing your confirmation email enables your subscribers to know your brand before they start receiving your regular emails.
– Double opt-in
Just like the name implies, Double opt-in gives subscribers the opportunity to confirm they want to sign up, and on your own end, it helps to prevent invalid addresses.
Again, Sendinblue offers a default template but you can customize yours.
5. Add Your Email Subscription Form To Your WordPress Site
If you have successfully executed the aforementioned steps, then you have to ensure that your form is visible, and as such, can be seen by many of your website visitors.
Below are some of the strategic places you can place them for maximum visibility, and Sendinblue’s WordPress email subscription plugin makes it fast and easy to add your form in various places across your website. :
– The Contact and About pages
– Your Homepage
– A dedicated landing page
– Your site’s header or footer
– Blog posts, either within articles or as a sidebar
There are two methods through which you can add your form, and they include:
– Add Your Form As A Widget
One of the ways to place your form in areas like your site’s sidebar, footer, or header is to add it as a widget, and to do this, follow the instructions below:
Step 1: Go to “Appearance” then “Widgets” in the WordPress menu.
Step 2: In the list of available widgets, you’ll see the “Sendinblue Widget,” to activate it, either click on the widget to select a location or drag it to your desired location on the right-hand side.
Step 3: Click “Add widget”, then give the widget a title and choose the form you want to appear.
Step 4: Click “Save” to confirm the widget settings.
– Using A Shortcode
The use of its shortcode is yet another method you can use to achieve this, and the steps include:
Step 1: Find the shortcode for your form by going to the “Forms” tab of the Sendinblue plugin to see a list of all your created forms along with their shortcodes.
Step 2: Copy the relevant code then paste it into the WordPress editor for your preferred post or page where you want the form to appear.
Useful Tips To Get More Email Signups From Your WordPress Form
Applying the tips below will help boost the number of your Email Signups:
1. Get Your Pitch Right And Keep It Simple
You don’t expect a stranger to give out personal information like an Email address to you without convincing them to actually do that.
One of the ways to get them to do this is by giving them concrete examples of the value in your emails, and letting them know what to expect.
Also, ensure you don’t make promises that you can’t keep as this will amount to wasted efforts, especially if they decide to unsubscribe.
While at it, ensure you keep it simple, and concise, especially in the area of trying to get additional information from them using your form.
Save that for when the relationship is more established.
2. Make Your Form Visible
I already dealt with positioning your form strategically somewhere in the article.
This is another way to increase your sign ups, so place it in places relevant to the content they are searching for, and avoid pages that focus on other calls to action.
3. Offer Incentives
As I earlier stated, it would be difficult for people to just hand over their Email address to you, so adding an incentive, depending on your business makes it easier.
For instance, you could give subscribers a piece of downloadable content or a one-off coupon, however, it’s important for you to know that although offering freebies will help build your list faster, you may not get the best engagement from these signups.
Having said that, ensure that your offer is relevant to the content you’ll be sending so as to attract the right people to your list.
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As you can see, adding Email subscription to your WordPress site isn’t a hard task as long as you make use of the appropriate plugin, and you carefully follow the instructions given in this article.
Furthermore, we briefly looked at important tips that could help improve the number of your sign-ups, and I bet that they work.
That being said, are there other plugins aside from the one we mentioned that you think is equal to the task? If yes, do share your thoughts with us in the comment section.