You’ve probably seen different types of digital window displays but didn’t even know what exactly they were. Not to worry, that will change after you’ve read this article.
Without a doubt, the amount of money spent online has increased dramatically over the past ten years, rising from just £33 billion in 2012 to around £100 in 2020.
Many today instinctively seek products on their mobile devices when they need to shop. They will even browse potential restaurant meals from the comfort of their own homes.
Simply put, the competition is a tough one! You need to step up your game if your physical store on the high street is going to compete. That’s where a digital window display comes in!
A digital window display is an advertisement that appears behind a store window. Unlike a typical television, the digital window display is specifically built to be visible behind glass to potential customers walking by.
Benefits of digital window displays for businesses.
Now, below are the benefits of digital window displays for businesses.
It is an effective Attention Grabber for Your Brand
A noticeable digital window display is, most importantly, just a big sign that can draw passersby’s attention. Even better, you’re only utilizing the advertising real estate and clients who are currently present!
You have a better chance of getting customers to glance at your store because a digital display frequently incorporates motion graphics and other eye-catching components. They’re far more likely to drop by if you can encourage them to take a brief break to look at your display.
Increased foot traffic is excellent, and a digital window display can surely aid in this, but also consider all the individuals that pass by your store without entering. These are the individuals who will probably take notice of your brand through digital window displays.
Changing your messaging is simple
The capacity to test and improve your messaging is an essential component of any advertising campaign. Being able to easily change the content on your digital window display for your pavement store is a major benefit.
Just consider all the various kinds of information you may show with a digital display window. The most common include;
- images and messaging with a brand
- Newest sales and promotions
- Profiles and testimonies from clients
- Various Aspects of the brand experience
- Featured products and menu specials
A digital window display uses digital content, making it simple to update the content whenever you’d want.
It creates an increase in walking traffic
Yes, we are aware that a lot of window displays aim to get customers into your store and thankfully, a good digital storefront display may greatly aid in attracting these customers.
An appealing piece of digital display content can teach, entertain, or amaze viewers beyond simply grabbing their attention, giving them a cause to visit your store and make a purchase from you.
A visually arresting digital display can make a difference, whether it’s conveying the most recent health recommendations to make customers feel safe, showcasing a new item of clothing that is now available, or focusing on a tantalizing limited-time special food item. This is especially crucial during certain periods of the year when you may design messaging around events.
Therefore, in this article we’re going to be focusing on digital window displays we’re going to highlight and discuss the top 5 digital window displays available in 2023, showing you their features, capabilities, and potential applications.
Understanding Digital Window Displays
Brands with physical retail stores can showcase their inventory and creative flair using digital window displays. Digital window displays are an effective and effective kind of advertising that every business should explore.
Potential clients can tell how much thought a store puts into its window display and the kind of service it will provide by looking at it. A store has the opportunity to promote its brand based on what a passing customer notices.
Furthermore, In contrast to traditional display screens, digital window displays are made to produce high brightness levels of at least 700-1000 nits. It ensures that the writing may be read in bright sunlight as well.
This type of digital signage display is frequently used in retail environments, where businesses hope to draw customers inside and persuade them to make a purchase.
Digital signage window displays may have a big impact on how many people walk into your store since 76% of customers have visited a shop just due to its signage.
You will have a better chance to close a deal as a consequence of the increased foot traffic that these displays will bring to your establishment.
Now let’s see the great advantages of using digital displays compared to traditional static signage.
It Very Cost-Effective
Overall displays for digital signage are more economical and cost-effective than traditional signage.
When using traditional signs, it is frequently quite difficult to make modifications without needing to replace the entire thing, pay for printing and/or installation costs for huge static billboards, and perhaps even pay shipping costs.
On the other hand, digital signs display requires only a single expenditure. You can make whatever adjustment you want to your digital signage display as long as you have the necessary software and hardware components.
It can influence a pedestrian’s decision to buy
A digital signage display’s purpose is to interact with the general public and disseminate information, primarily in the form of advertisements.
Digital signage displays can display direct and enticing advertisements that communicate discounts, promotions, and announcements intended to boost sales of your goods or services and boost your company’s profits.
Your business can instantly provide the public a reason to make purchases thanks to the potent capabilities of in-store or public digital signage displays.
It Creates a Visual Impact
Compared to traditional signs, digital signage may be used as a communication and information tool in more interesting and varied ways.
According to a study, people pay attention for an average of 2.8 to 8 seconds on average, with 90% of the information delivered to the brain being visual. It also demonstrates that images receive 94% more views solely text-based content.
With the help of digital signage, businesses can build beautiful mixtures that instantly catch people’s attention by fusing personalized text information with images and videos.
It can boost sales and income
Businesses have direct control over how many sales they make and how much money they bring in by choosing the correct text, image, and video content combinations. This might be accomplished by utilizing digital signage to persuade.
Studies show that brands that use digital signage get a 33% increase in sales. Your revenues are directly affected by the interactive visual advantages.
You may create realistic advertisements, offer incentives, encourage impulsive purchases, and foster a positive customer experience with digital signage to increase sales.
It Leads To Improved Client Satisfaction
Digital signage is essential for delivering a satisfying customer experience, keeping clients happy, and guaranteeing that clients have a smooth transaction when working with your company.
Due to their remarkable communicative and interactive capabilities, digital displays have expanded over time, offering a system that significantly enhances interactions and engagement with sizable audiences in real time.
Considering digital signage has consistently shown to be more effective and advantageous than static signs, there are countless options for this marketing strategy to be implemented in enterprises.
Summing up all that has been said in this section, no matter where it is located, a digital window display can draw attention, which is both its most obvious and significant advantage.
Although static billboards are as beautiful, they cannot be compared to digital window display dynamic features. This is supported by research that demonstrates digital displays receive 400% more views than static displays.
Customers are sure to be drawn in by the stuff on display because the screen is virtually calling out for their attention. Digital signage displays make brands stand out in a sea of content and enable them to swiftly communicate with their audience.
Types Of Digital Window Displays
1. DynaScan indoor high brightness series Digital Window Display
DynaScan displays have been erected all over the world for use in marketing, dissemination of knowledge, events, and entertainment. They have won numerous honors and accolades for their inventiveness.
Every application for digital signage, from retail windows to smart cities to shopping malls, can be solved with DynaScan.
They are designed with a low-power consumption mode, an intelligent thermal management feature, and true color calibration for immersive color and picture quality.
The Dynascan Ultra-High Brightness Series offers a wide range of high-brightness display types with screen sizes ranging from 32 inches to 100 inches and brightness levels ranging from 700 to 5500 nits.
A patented, exclusive LED local dimming backlighting method is used by DynaScan. The contrast in an image can be as high as 1,000,000:1 (dynamic) because darker portions of the image receive less illumination than lighter portions.
Traditional CCFL backlights are not as energy-efficient as LED backlighting. Therefore, for the brightness they generate, DynaScan high-brightness LCDs use relatively little electricity, which reduces operating expenses.
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2. HiSense window facing high-brightness Digital Window Display
Another excellent choice to take into account for digital window displays is the HiSense 55′′ 2500 nits high-brightness LCD panel type. The screen’s narrow bezel and brilliant image quality make it simple to install and will draw the audience’s attention in any lighting.
The HiSense 55″ display panel is a dependable option for many digital signage applications because of its exceptional color quality and simple installation feature. Additionally, this product has 24-hour runtime functionality.
Combining HDR and SDR content, and excellent color creation this digital display is one you want to get. Plus its Installing and managing materials are quite simple to carry out.
Below are its technical specifications
- Screen size: 55 inches
- Resolution: 1920 x 1080p
- Brightness: 2500 nits
- Panel technology: IPS LED backlight
- Power: 100VAC-240VAC
- Connectivity: HDMI x 2, USB x 2, LAN, WiFi
- Operating system: Android 7.1
3. LG XS4G-B series window facing digital Window Display
The LG XS4G-B Series is a great tool to reach and attract your brand customers when it comes to window display signage screens.
The 55′′ inch model has been constructed with great visibility and a broad operating temperature range, providing continuous operational runtime. The device delivers immersive visual quality at a brightness of 4000 nits with intelligent brightness adjustment and full HD resolution.
Among its advantages are;
- This is a bright display that encourages good visibility.
- It has a 24-hour operation runtime along with thermal management.
The LG XS4G-B Series is also embedded with a high-performance operating system called WebOS that assists with the simple deployment of content with remote access in addition to its impressive high-brightness screen display.
Its main features are shown below:
- Brightness: 4,000 nits (Typ.) / 3,200 nits (Min.)
- Resolution: ULTRA HD (3,840 x 2,160)
- Bezel: 13.8 mm (Even Bezel)
- Double-sided Usage with a Dedicated Bracket
- Embedded Wi-Fi & Bluetooth
- Web-based Monitoring Solution
4. Samsung OMN series Digital Window Display
The Samsung OMN display series was made with window display signage systems in mind, and it works with a wide range of applications.
The 55′′ inch model has built-in signage software for simple content distribution and maintenance, and it generates brilliant, crisp visuals that grab the audience’s attention.
What’s more, this digital window display has inbuilt Wi-Fi connectivity and Samsung’s powerful TIZEN operating system.
Easy content deployment with inbuilt MagicInfo Play 6 is one of the main benefits of this digital subdue display. Plus it is incredibly effective and offers long-lasting performance.
Below are the technical specifications of this digital window display.
- Screen size: 55 inches
- Resolution: 1920 x 1080p
- Brightness: 4000 nits
- Panel technology: Edge LED BLU
- Power: 100VAC-240VAC, 50 Hz / 60 Hz
- Connectivity: HDMI, DisplayPort, USB, WiFi
5. ViewSonic 55″ CDM5500T Digital Window Display
The ViewSonic 55-inch display screen can be your best option if you’re searching for a window digital signage display that allows for simple content administration and dynamic display quality.
This commercial display has a 10-point touchscreen that is compatible with it, as well as a built-in media player that runs Android and is driven by a powerful processor.
It’s very compatible with interactive touch screens and with an embedded player, content distribution and administration are simple.
Due to its easier tools for content deployment and interactive 10-point touchscreen capability, this product is preferred by the majority of digital window display customers.
Note: There are usually no specific price points for these digital window displays. However, you will be directed to book a consultation in order to receive a quote after you’ve chosen the specifications you want.
This article has discussed at length what digital window displays are all about. We’ve seen how beneficial these digital displays are as well as why they’re better than traditional and static displays.
We went ahead to discuss five types of digital window displays that are great due to advertising in retail shops.
Remember we saw so many specific benefits of digital window displays and they included:
- An increased customer engagement and brand impact
- Sales boost
- Brand promotion
- Creation of more visual impact, etc.
Without a doubt, digital window displays are something you can’t go wrong with. Furthermore, we encourage you to try out these digital displays and pick the one that’ll meet your needs and enable you to reach your brand’s goals.